Digital Product Passport (DPP)

It provides transparency throughout the entire product lifecycle, enabling access to key information about sustainability, origin, and the product's compliance with regulations.

What is a digital product passport?

A digital product passport (DPP) is a structured collection of data related to a product, with a predefined scope and agreed-upon data management and access rights, transmitted through a unique identifier and accessible electronically via a data carrier like a DPP QR code. The intended scope of the digital product passport includes information related to sustainability and the preservation of value for reuse, manufacturing, and recycling.

The goals of the digital product passport

  1. Improvement of sustainable production
  2. Extension of product lifespan, optimization of product use, and providing new business opportunities for companies
  3. Supporting consumers in making sustainable decisions
  4. Facilitating the transition to a circular economy by increasing material and energy efficiency
  5. Supporting competent authorities in compliance verification (European Commission)

Why is the digital product passport important?

Data Identification

As the industry begins its journey toward DPP compliance, the basic data protocol is still under development. The data protocol outlines everything a company will need to disclose about a product via the digital product passport. And while we cannot yet be certain of the final protocol’s contents, we know that it will (and should) include many different types of information.

Companies need to analyze what data is available and begin determining how to collect what is missing. We expect the DPP protocol to require data such as the country of origin for materials and processes, information on product composition and raw material sourcing, certification and compliance data, and much more. This data will likely be linked through a DPP QR code.

Tracking System

All data needs to be entered into a centralized tracking system. Digital product passports are still under development, but it will be important to continuously collect data from suppliers, including data before the product is manufactured, to ensure compliance. The tracking system enables companies to collect and organize data at different levels — model, batch, or item.

Data Standardization

Integrating data into the tracking system, and ultimately making it available on the DPP system accessible to consumers, requires standardized data. Data exists in various systems — both within companies and among suppliers in supply chains.

This is particularly important in the context of the DPP for two reasons. First, many of the data related to the DPP will remain decentralized. Circularity will influence information that is outside the direct control of companies, such as data from groups involved in repair, reuse, or recycling. Second, as the DPP becomes more widespread, it will be necessary to adapt to regional differences in data. This requires a scalable architecture that facilitates the collection and entry of an increasing amount of information. In both cases, standardized data is a critical success factor.

Unique Identifier

Each product that requires a digital product passport (DPP) must have its unique identifier. This unique DPP QR code (identifier) plays a key role in linking all the information collected and shared throughout the supply chain.

The unique identifier allows for the tracking of the product from the very beginning, from production to the end user. This includes all relevant information, such as material composition, production dates, maintenance data, as well as any changes during the product's lifecycle. Additionally, the QR code (identifier) facilitates integration with other systems and platforms, ensuring data consistency and accuracy.

How the digital product passport works

Creation of the digital product passport
The first step in creating a digital product passport is entering product data into the digital system. This data can include information about material composition, place and date of manufacture, serial number, manufacturer, and quality standards the product meets. Each product is assigned a unique DPP QR code (identifier) that is linked to its digital passport.
Tracking through the supply chain
Throughout production and distribution, the digital product passport ensures the tracking of the product across the entire supply chain. Every participant in the process (suppliers, manufacturers, distributors) enters essential data into the passport, including information on materials, compliance, transport, and storage. This ensures transparency and reliability of data.
Consumer access to product info
When the product reaches the end user, the digital product passport enables consumers to easily access all essential product information by scanning the DPP QR code. Consumers can view the origins of the ingredients, the entire production process, maintenance details, and instructions for proper use and based on this information, make sustainable choices.
Maintenance and updates
During the use of the product, the digital product passport can be updated with new information. For example, if the product is sent for servicing or repair, data about the interventions can be added to the passport. Additionally, information about upgrades, product recalls, or instructions for safe disposal can be integrated into the DPP.
End of life cycle and recycling
When the product reaches the end of its life cycle, the digital product passport provides information on how to properly recycle or dispose of the product. This includes instructions on waste separation, recycling procedures for specific materials, and disposal locations. In this way, the DPP contributes to the circular economy.

If you are interested in consulting services for implementing the digital product passport, our team of experts is here to assist you. For more information, visit:
👉 www.nos.hr/en

To learn more about the DPPIT application, which facilitates the practical use of the Digital Product Passport, visit:
👉 www.dppit.eu

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