Digital Product Passport for SMBs – Challenges and Opportunities
The Digital Product Passport (DPP) is increasingly discussed in the context of large international corporations, complex supply chains, and global brands. However, the fact is that from 2027, the obligation to implement DPP will apply equally to small and medium-sized enterprises (SMBs), regardless of their size or digital maturity. That is why it is important to already understand the challenges SMBs may face, but also the opportunities that timely DPP adoption can bring.
Challenges for SMBs
For many small and medium-sized enterprises, the Digital Product Passport may seem complex and difficult to achieve. The most common challenges include:
Limited resources – SMBs often lack dedicated IT teams or budgets comparable to large corporations.
Low digital maturity – in some industries, product data is still managed in Excel or even paper documentation.
Fear of additional costs – the perception that implementing DPP is expensive and requires major organizational changes.
Without the right partner, these factors can slow down adaptation and delay compliance with European regulations.
Opportunities Brought by DPP
On the other hand, the Digital Product Passport opens numerous opportunities for SMBs to grow and remain competitive:
Regulatory compliance – companies that adapt in time will avoid the risk of penalties and business restrictions.
Transparency and customer trust – by showing material origins, certifications, and environmental impact, SMBs strengthen their brand and consumer trust.
Better market position – companies that demonstrate readiness for sustainable business practices will become more attractive partners to large suppliers and buyers.
More efficient data management – centralized and digitized product data enables faster decision-making and fewer errors.
How the NOS Solution Removes Barriers
NOS has developed a DPP solution specifically tailored for SMBs. Our goal is to remove barriers and ensure simple, affordable, and scalable implementation:
Easy integration – the system can be connected with existing ERP/PIM systems or even Excel spreadsheets.
Cost-effectiveness – starting from €29 per month + €0.01 per QR code scan, providing SMBs with transparent and predictable investment.
Fast implementation – the solution is ready to use and already applied in industries such as construction materials, electronics, and furniture.
Comprehensive solution – we provide end-to-end support throughout the process: from initial analysis and consulting, through implementation and integration with existing systems, all the way to maintenance and further optimization.
Conclusion
For small and medium-sized enterprises, the Digital Product Passport is not just a regulatory obligation, but also an opportunity to position themselves as modern, responsible, and competitive market participants. With the right partner, like NOS, challenges turn into opportunities, and regulatory compliance becomes a new competitive advantage.
For collaboration and more information, feel free to contact us at info@nos.hr.