Digital Product Passport for Packaging

Turn packaging data into a market advantage

Packaging is no longer just product protection. It is also becoming a carrier of key information about materials, recyclability, compliance and environmental impact. That is why the Digital Product Passport (DPP) is becoming an important tool for manufacturers, brands, fillers and distributors operating on the EU market.

Although packaging is not among the first separately defined categories within ESPR, its role is already important through its connection with products that fall under DPP obligations, as well as through the requirements introduced by PPWR. This means that packaging data will increasingly become part of mandatory transparency and compliance.

Why DPP is important for the packaging industry

Packaging data is often scattered across specifications, Excel tables, certificates and communication with suppliers. DPP enables this data to be connected into one structured and reliable system. This brings companies:

• better traceability of materials and components
• easier compliance verification
• greater transparency towards customers and partners
• better preparation for recycling and circular business models
Key deadlines to be aware of:
2026
Pilot phases and technical preparation for DPP (testing of systems, standards and initial categories such as steel).
2027
Start of mandatory DPP implementation for the first regulated categories and materials (e.g. batteries, aluminium).
2028 and beyond
Expansion of DPP requirements to consumer products and packaging.
• products without a DPP will have limited access to the market
• pressure on transparency, labelling and compliance is increasing (ESPR + PPWR)

What a Digital Product Passport for packaging includes

A Digital Product Passport for packaging can include:
• product and packaging identity
• material composition and share of recycled content
• technical and regulatory documentation
• data on recyclability and disposal
• supplier and traceability information

Concrete business benefits

DPP for packaging is not only regulatory preparation. It also brings real business benefits:
• less manual work and fewer errors in data management
• better control over suppliers, materials and certificates
• faster preparation for new regulatory requirements
• stronger market credibility through verifiable data
• a better foundation for sustainability, labelling and compliance processes
NOS provides comprehensive support for implementing the Digital Product Passport:

How NOS implements DPP for packaging

NOS helps companies implement DPP through a clear and practical process:
• analysis of existing data and documentation
• identification of gaps and regulatory requirements
• mapping of materials, suppliers and data sources
• integration with ERP, PIM and other systems
• structuring data for packaging and its components
• preparation for interoperable data exchange and future EU requirements

Conclusion

In the packaging industry, it is no longer enough to manage only the product. The data that accompanies it is becoming increasingly important. The Digital Product Passport helps companies connect data, compliance and transparency into one scalable solution.

Contact

For expert consultation and a demonstration of how DPP can improve your business, contact us at:
info@nos.hr