Product safety is becoming visible and verifiable
The toy industry is entering a new phase in which safety is no longer just a declaration, but a verifiable, digitally accessible piece of data.
The Digital Product Passport (DPP) enables all key information about a toy, from materials to safety tests, to be available through a single digital record.
For manufacturers, distributors and brands, this means clear compliance with safety requirements, greater control over product data and stronger customer trust.
Why DPP is crucial for the toy industry
Toys are among the most sensitive products on the market, with high safety requirements, especially when it comes to children. DPP enables:
Safety is no longer hidden in documents, it becomes accessible with a single scan.
Key deadlines for the toy industry:
2025
Adoption of the new EU Toy Safety Regulation.
2030
The Digital Product Passport becomes mandatory for all toys on the EU market.
Already now
Companies need to start preparation through structuring data and systems.
Who is most affected
DPP will cover everyone placing toys on the market:
If you sell toys in the EU, DPP will be mandatory.
What a Digital Product Passport for toys should contain
DPP for toys consolidates key data that is currently scattered across certificates, testing and documentation. In practice, it includes:
Concrete business benefits
Greater customer trust
Parents have a clear insight into product safety.
Faster compliance
All data available for regulatory and market requirements.
Stronger market position
Transparency becomes a differentiator.
More efficient processes
Less administration and data duplication.
Safer products on the market
Faster response to potential risks.
How NOS implements DPP for the toy industry
NOS provides comprehensive support for implementing the Digital Product Passport:
Our approach ensures that DPP becomes a tool for safety and trust, not just a regulatory obligation.
Conclusion
The toy industry is entering a period in which safety must be transparent, accessible and verifiable.
The Digital Product Passport enables companies to demonstrate product safety, increase customer trust and ensure compliance with future requirements.
Companies that start on time will not only meet regulatory requirements, but will also build a stronger and safer brand.
Contact
For expert consultation and a demonstration of how DPP can improve your business, contact us at: