As the European Union moves towards mandatory implementation of the Digital Product Passport (DPP), one of the most visible and practical areas of change will be product labelling. DPP is not just a new data repository—it’s a transformation in how information is presented to consumers, authorities, and stakeholders throughout the supply chain.
Traditional labels are static and limited by physical space. DPP introduces a new paradigm: product information becomes dynamic, digital, and interactive.
The most common method for accessing DPP will be QR codes placed on product packaging, tags, or directly on the product. With a simple scan using a smartphone, users will access a structured digital record containing key data about the product’s origin, materials, environmental impact, repairability, and more.
This brings a new dimension to product communication—no longer constrained by space or language. Every consumer can have access to the same, up-to-date information, in a form tailored to their role and context.
The Ecodesign for Sustainable Products Regulation (ESPR) will define which product categories require a DPP and what information must be available. For many product groups (e.g. batteries, electronics, textiles), this includes:
Manufacturer and production site
Materials used and recyclability
Repair and spare parts availability
Product energy efficiency
Environmental footprint
This data will not be printed directly on the label, but made accessible through a digital interface—most often via a scannable code.
DPP also brings aesthetic and strategic challenges for label and packaging designers. QR codes must be clearly visible, unobstructed, and integrated into the design without compromising brand identity.
Marketing teams will need to rethink how they communicate sustainability and product quality—not just with slogans, but with verifiable data. For example, instead of stating “eco-friendly”, the DPP can show concrete environmental metrics based on standardized methodology.
The label becomes a gateway to digital storytelling, providing space for transparency and brand trust.
At NOS, we support companies in integrating DPP into their product labels and packaging. Our system enables:
Generation of QR codes linked to the digital passport
Adaptation of data display for different user roles (consumer, inspector, service technician)
Integration with existing ERP or PIM systems
Compliance with upcoming ESPR standards
Whether you’re a product manager, designer, or marketer—now is the right time to start preparing.
Do you want to understand how DPP will impact your packaging and labels?
Contact us at: info@nos.hr
