In April 2025, the European Commission published the new Ecodesign and Energy Labelling Working Plan for the period 2025–2030. This document confirms what we at NOS have long been preparing for – the Digital Product Passport (DPP) is becoming an essential tool for every company operating in the EU market.
The DPP is no longer just a recommendation for sustainable businesses. It is becoming the standard, a requirement, and a key instrument for transparent, responsible, and smart business. For anyone who manufactures, sells, exports, or distributes physical products, now is the time to look ahead and prepare for this new European framework.
The Digital Product Passport is a product’s digital identity that enables transparency throughout its entire life cycle. It contains key information relevant to manufacturers, distributors, consumers, and public authorities and customs systems. This includes material composition, presence of hazardous substances, safe use instructions, recyclability, and the product’s carbon footprint.
Built on open standards, the passport enables traceability even after the product has left the factory. It strengthens trust, supports circular economy practices, and promotes sustainability across the entire value chain. Systems such as EPREL (European Product Registry for Energy Labelling) have already been implemented for energy-labelled products, and the DPP extends this practice to a much wider range of items.
The new rules under the ESPR (Ecodesign for Sustainable Products Regulation) introduce a major shift in how products are placed on the market. With mandatory digital passports for all products covered by ecodesign measures, digital transparency becomes a requirement for market access. Meeting basic technical standards is no longer enough – companies must now digitally demonstrate the sustainability of their products.
The European Commission has already begun the process of data standardisation, interoperability, and digital infrastructure development, which means businesses need to keep up if they want to remain competitive. Right now, there is still a window of opportunity – a transition period in which companies can prepare, test solutions, and adapt without pressure from final deadlines.
The DPP isn’t just useful for regulators – it’s a valuable asset for your business. It strengthens your competitive advantage, builds trust with consumers, and ensures barrier-free access to the EU market. In a time when consumers increasingly prioritise origin, sustainability, and transparency, the DPP becomes your voice in communicating the values your brand stands for.
Additionally, traceability will likely become mandatory not just within the EU, but for all imports as well. By introducing a DPP, you reduce risks, streamline compliance, and cut long-term costs associated with audits, non-compliance, and reporting.
As a IT company specialised in Digital Product Passports, NOS designs and implements tailored solutions for real business needs. Our technology enables easy generation and management of QR codes that connect users with the product’s digital passport.
We also ensure full integration with your existing systems – whether it’s Excel, PIM platforms, or your ERP system. This allows for automated and reliable data flow without manual input, reducing errors, administrative costs, and speeding up regulatory compliance.
The implementation of the Digital Product Passport reflects a broader shift in how we perceive products – not just as items to be used and discarded, but as resources we track, regenerate, and present transparently.
The EU’s plan for 2025–2030 isn’t a threat – it’s an invitation to better organisation, increased visibility, and a more sustainable business model. At NOS, we believe those companies that adapt early will become leaders of this new, sustainable economy.
If you’d like to learn more or book a free consultation, feel free to contact us at info@nos.hr.
